SEO LSI keyword best practice

Development of a prioritized list of targeted search terms related to your customer base and market segment. The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Getting your content out there and shared generously should be your goal. Make sure …

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SEO tactics that work

People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? Test the results of changes, and keep changes …

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Use Rel Canonical Tag To Improve Ranking

Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink. People continually say that SEO is dead and …

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Word count is a complicated SEO metric

A social media following shows that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media, promoting your website at the same time. What’s more is that if you’re in …

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Make that list bigger!

The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. When …

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Write a great title for SEO friendly posts

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

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Mention keywords where they matter most

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

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Link baiting for SEO

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market …

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Understanding the rationale behind algorithm updates

SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives …

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Linking to popular or recent posts

Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can …

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SEO starts when you create the title tag

If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. Make it easier for search engines to index your website. Sites that aren’t optimized for user intent and mobile SEO will fail …

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Can Images Help Improve My Website’s Search Engine Placement?

It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines …

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What are 3 things you can do for your SEO now?

Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Google’s web indexing system favors recently updated content, especially for time-sensitive searches. You may not be familiar with …

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Use quality hosting and CDN

After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a …

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Link building for local businesses on a budget

Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of …

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Find a word on a Web page

Always use no follow if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does not wants its search results to suffer and hence takes …

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Understanding the rationale behind site structure

There are plenty of business owners whose websites haven’t been updated in years who are being left behind by major shifts in digital marketing. You don’t want to be one of those people. In the long run, not changing with the times hurts your business. Link building is …

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Becoming an SEO thought leader

In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine …

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What to do if Your Website is a Victim of Negative SEO

Develop SEO-enabled content from creation that is ready to deliver across all devices. Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that’s their smartphone. Authority is built by earning links, or what …

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What factors affect a search?

Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff …

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SEO Is Not Dead

If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry. Most people browsing the internet …

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Google recommends quality content

The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. It’s generally accepted that using copyright notices …

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The most important part of SEO is link building

When your schedule is manic and you just haven’t got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it’s actually a really effective aspect of content marketing. The first thing that has to …

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Are you interlinking properly?

Strategically written website copy includes well-thought-out internal links and calls to action. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. Make an account with both …

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Not All Links are Created Equal

There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social …

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Interlink your web pages

During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a search engine has given it. Keywords are a …

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Data Mining – Release the Scrapers

Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. With a good education, you can learn how to weave SEO best practices into …

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How do I build backlinks?

Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. Make sure your visitors know where to find what they need …

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Why are title tags important?

Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. When it comes to getting your website ranked highly then keywords are still …

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Publish content that has a high potential for shareability

The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content …

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Authority metrics are only barometers

Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. With your website already cleaned up and shining with outstanding quality …

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The title tag is a visitor's first exposure to your site

When writing your content, be realistic about the chances of that content to rank. If you are in a highly competitive market, content works very well as a marketing tool and/or as input for social media. But it will probably not get you that number one spot in Google …

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Learn all the various on-page ranking factors

As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. Your website …

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Minify CSS and JS

Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Links from a diverse range of websites is good, many links from a single domain …

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Add valuable insight to your content

Keyword research is one of the highest return SEO activities that is essential for your marketing success. f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your …

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Check & Review Google Analytics Account

Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by …

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Poor Migration causes major headaches

Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered. Using a variety of free online tools such as Google AdWords, Keyword Keg and Bing Ads, website owners …

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