Adopt a customer centric view of non reciprocal links

Each robots.txt file should specify sitemap file locations. A general misunderstanding about SEO is that you have to stuff your website with keywords to gain more traffic. This won’t work out for your website so well in the long term so it’s better to focus on creating …

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Expand your keywords as necessary

We are farmers, not butchers. Content is an On-Page Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. ​ However, if session IDs are appended to …

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Never underestimate the influence of SERPs

SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. Machine learning is a part Google’s algorithms. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors …

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Create a search marketing strategy based on analysis

Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. SEO is something that is constantly evolving and changing. It often helps to increase the length of the content of your web pages. The …

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Write a keyword-rich introduction about analysis

Google delivers results based on the geographic location of the searcher, which is determined by the IP address of the user. It is natural to want to talk in your terminology and not that of your visitor. Companies who sell in a B2B environment typically write content with their product …

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Understand about site submissions

Functionally, growth hacking means exploiting search engine weakness — not human weakness — but philosophically it means identifying advancement and revenue opportunities quickly. Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of …

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Things your competitors know about user generated content

Google Analytics will help you in your investigations on these factors. When you think about hackers breaking into your website, what images come to mind? In all likelihood, you picture masked criminals gaining access to your website to shut it down. Search engines display page titles in their search results …

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Facts about offsite SEO that will make you think twice

90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing. Not only will a great linking setup be useful when proving your authority to Google, Yahoo and Bing, but it can also create a much more complete interaction with …

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Lessons I've learned from scraping

If you are putting your business out into any of the social media platforms, you are helping create an awareness around your brand and potentially getting people to your site. Social shares are a ranking factor for SEO as well as creating natural backlinks for the SEO content on your …

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Analyse your existing cloaking

An index is another name used by a search engine for a database. You just show up when they are looking for businesses like yours. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has …

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Tell me more about web crawlers

At the time of this writing, Google’s infrastructure handles 63,075 searches every second, and this volume will increase by the time you finish reading this sentence. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is …

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Can a techie truly understand duplication

So long as the brand or website name is used, a brand name or citation is created. Optimizing your images gives your website an additional chance to be found via image search. Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links …

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People still ask me about content and its importance today

Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re …

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Beware of exchanging links

Is it what they want or is it what you want? Google uses a complex algorithm, so no organic placement can be guaranteed, but SEO provides tactics for improving your chances of ranking higher.There are in fact hundreds of ranking factors (besides SEO) that search engines like Google use …

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The secret behind googlebot crawlers

The better the SEO, the higher the rank will be, and the higher the traffic will be to the site. There are many websites and forums that will deliver quick and cheap results, but they are all junk. They started hiring SEO experts to assist them in accomplishing their business …

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Behavior outweighs beauty

SEO is connected to strong sales funnels and often shows a high return on investment (ROI). This will help with your keyword focus and product placement within Search Engine Results Pages (SERPs). Online stores often use canonical tags for product pages, which is crucial for retaining full search value. List …

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Aligning your goals in relation to dynamic pages

If your current website isn’t using HTTPS then you should start scoping out a migration. Search engine algorithms will continue to become more sophisticated. Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both …

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The benefits of RSS feeds to your search marketing strategy

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” Let’s give some light on this. Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks …

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Learning about widgets

Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result before the click. Different people grasp information differently, and your business message has to be available in …

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Bucket brigades based on bread crumbs

If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links …

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Having fun with bounce rates

Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. Our advice is to look for the White Hat SEO's, they won't be the cheapest, but they will give you the best …

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Taboos about link bait that you should know

Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. As there is a caption, would setting the alt to null be better …

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Google ranking factors can be affected by ROI

Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Google can detect well-written content, and can detect …

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Think about web 2.0 from the start

Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. In the present scenario, if you build tons of anchor-texted backlinks, you’ll get penalized by search engines and thrown down to the third page. Some people will purchase SEO purely by price, in which case you can't really …

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Small but important things to observe about text links

How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. Every site, for the purposes of being optimized for Search Engines needs to …

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Make site submissions a priority

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little …

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How you will benefit from scraping

To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. Therefore taking the time and effort to optimize your website for relevant search terms may …

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Looking at search data can help you uncover new potential avenues

It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. Search-based competitive audits uncover the competitive landscape within …

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Useful tips from experts in social media

If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? One of these developments is how search marketing has now become a term used to encompass both SEO and SEM. A backlink is basically …

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How to learn about widgets in a few hours

It is often good practice to state what the website contains or offers and why the user should visit it. The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Good formatting can instantly improve your page …

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How to learn about rankings in a few hours

Evergreen content is content that has long-term value. Like an evergreen tree that always has leaves, evergreen content always has a use. Choose Relevant Images It can be tempting just to attach any cool-looking picture that you might have taken to your next blog post, but you need to make …

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Do not use misleading event markup

By making it easy for the search engine to understand your post, you’re more likely to find that it attributes more value to your writing. This is something to keep in mind if you know your specific target market is more likely to search for your keywords on a …

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