If the sites are copying your content and you don’t control them or authorise it, you may have to file a DMCA notice and try and get the content taken down that way. Outreach to webmasters should be personalized. You can list reasons why you like their brand, think …

These days, the search engines are sophisticated enough to know whether or not the content is valuable to users. Head and long tail: What's the difference? When readers find your content, they want to get all the answers and in-depth info, without the need to visit other sites or go …

Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site …

The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Most people have developed a sense for when they might get deceived online, especially during a financial transaction. However, the more noticeable results that a user …

As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and …

By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. The content on your blog or …

SEO is not the techniques we use to get our sites to the top of Google. SEO is simply the objective of getting to the top of Google. Any technique you use to try and get more attention from Google could be considered SEO. If you want your website to …

If you are doing guest posts, always change your author bio and use different pen names. When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML …

Citations like these are essential when building authority and improving your site’s credibility. When you’ve spent a great deal of time working on a site or managing a site, it’s really easy to be blind to the little things. For a search engine to be able to …

The canonical tag solves for this, notifying search engines of the "canon" page to receive search engine value for a group of similar content. SEO works by a search engine, such as Google, sending out software called ‘bots’ that are designed to travel the World Wide Web that look for …

Each robots.txt file should specify sitemap file locations. A general misunderstanding about SEO is that you have to stuff your website with keywords to gain more traffic. This won’t work out for your website so well in the long term so it’s better to focus on creating …

So long as the brand or website name is used, a brand name or citation is created. Optimizing your images gives your website an additional chance to be found via image search. Google is very smart at not only sniffing out low quality and paid links, but also irrelevant links …

Is it what they want or is it what you want? Google uses a complex algorithm, so no organic placement can be guaranteed, but SEO provides tactics for improving your chances of ranking higher.There are in fact hundreds of ranking factors (besides SEO) that search engines like Google use …

Our search autopilot switches off only once we are ready to click on a result. The entire interaction generally takes less than 10 seconds. We spend less than two seconds evaluating each result before the click. Different people grasp information differently, and your business message has to be available in …

Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Google can detect well-written content, and can detect …

Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. In the present scenario, if you build tons of anchor-texted backlinks, you’ll get penalized by search engines and thrown down to the third page. Some people will purchase SEO purely by price, in which case you can't really …

One of the most common problems that I hear from people looking to learn more about SEO is that they don't know what information to trust. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper …

SEO versus SEO Services Backlinks help search engine bots discover links to your site and crawl your site effectively. When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable …

If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. The authority of the domain is important and it needs …

Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that …

In the past, some people tried to make their pages extra-relevant by using the keywords for which they want to get high rankings over and over again in their internal links. The idea was that a web page must be very relevant to a keyword if many other pages of …

Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content …

Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant role in your SEO success. Your URLs must contain targeted and relevant keywords. Basic SEO can kick start your marketing and push your website …

Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people …

One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline …

A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? Keyword …

Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. If your content fails to provide your users with any added value or to engross …

The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. When …

Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your brand, and what links can help establish …

Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. SEO moves fast. It …

Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and …

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

Keyword research can help you discover new content opportunities, while it can also improve your existing content. Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don’t worry about backlinks or keyword rank. People will read and share your valuable content …

Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. Cross linking is a great technique to get a better …

In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website …

SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives …

Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can …

How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries …

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most …

It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines …