Lessons Learned from Crummy SEO

Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people …

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Don’t shoot yourself in the foot with Technical SEO

One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline …

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Reduce “Code Bloat” on your Pages

A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? Keyword …

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Quick Tips for SEO

Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. If your content fails to provide your users with any added value or to engross …

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Make that list bigger!

The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. When …

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Authority flows through the links on your website as well

Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your brand, and what links can help establish …

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Understanding the rationale behind backlinks indexing

Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. SEO moves fast. It …

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Why do links matter?

Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and …

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Mention keywords where they matter most

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

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SEO is the tool to drive people to your website

Keyword research can help you discover new content opportunities, while it can also improve your existing content. Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don’t worry about backlinks or keyword rank. People will read and share your valuable content …

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Review your links — but don’t stress out

Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. Cross linking is a great technique to get a better …

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Focus on the outcome.

In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website …

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Understanding the rationale behind algorithm updates

SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives …

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Linking to popular or recent posts

Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can …

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Creativity can take courage

How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries …

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The Role of Relevance

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most …

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Can Images Help Improve My Website’s Search Engine Placement?

It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines …

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Site Architecture for Newbies

The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google …

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Community Hijacking for SEO

Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don’t have to be full of tons of data or tons of information, but they do have to be interesting and creative. Effective content curation, better accessibility practices …

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Will Meta tags improve my rankings?

If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass …

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Find a word on a Web page

Always use no follow if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does not wants its search results to suffer and hence takes …

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Getting websites on search engines

Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords. Cascading style sheets are external files that control various type …

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Navigation affects conversions

When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. Google needs to …

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Use Cases

I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. Which pages and posts are most important? These should have other pages and posts linking to them. Make sure …

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Project the right image

Anyone with a site that provides useful content and has the right network can now drive organic traffic. While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. SEO strategies are …

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Becoming an SEO thought leader

In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine …

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Missing title tags are problematic

There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. Each time you write an informative …

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What factors affect a search?

Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff …

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User-friendly Content — Because it Matters

Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. In the past, creating keyword rich anchor text used to …

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What are toxic backlinks?

Link-building can also come from building a targeted and involved community. The more regular visitors a site has, and the more passionate those fans are, the more likely webpages will be read, shared, and linked to. One of the problems international businesses continuously need to address is identifying themselves as …

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Rules for Dominating Online Search Results

Keyword research is one of the most valuable things you can do to obtain and maintain high search engine rankings and promising SEO results. For most small businesses, a keyword combination contains usually three or more targeted words that describe what you do. To ensure consistently high quality, business owners …

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Keeping Readers on the Page

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. Relevance versus authority …

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Who does the writing?

A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. Do not copy another site’s content without asking permission first. It …

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The basics of Website Optimization

Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts, it’s important to make them as SEO-friendly as possible …

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Beware of exchanging links

Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off! While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is …

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Are you using Shared web hosting?

Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. A search result with a high CTR can often be given a boost by Google because it’s …

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