Your domain name selection is perhaps the only area where you can really differentiate yourself. URL parameters are special codes added to a site’s address immediately after the question mark. The parameters are used to follow marketing campaigns, session IDs, and languages among others. They are often called query …

If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links that way will let to more targeted website traffic, and it will increase your web page rankings on …

Essentially, conversion improves the quantity and quality of organic traffic to a given website. In the best case scenario, a site visitor turns into a paying customer. We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. Internal linking is …

reate Unique, Relevant And Valuable Content For Your Website! There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc. Internal linking is the process of linking one page to another …

In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? The best way to impact your …

Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. SEO is something that is constantly evolving and changing. It often helps to increase the length of the content of your web pages. The …

If you are putting your business out into any of the social media platforms, you are helping create an awareness around your brand and potentially getting people to your site. Social shares are a ranking factor for SEO as well as creating natural backlinks for the SEO content on your …

An index is another name used by a search engine for a database. You just show up when they are looking for businesses like yours. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has …

At the time of this writing, Google’s infrastructure handles 63,075 searches every second, and this volume will increase by the time you finish reading this sentence. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is …

If your current website isn’t using HTTPS then you should start scoping out a migration. Search engine algorithms will continue to become more sophisticated. Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both …

Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. Our advice is to look for the White Hat SEO's, they won't be the cheapest, but they will give you the best …

How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google. Every site, for the purposes of being optimized for Search Engines needs to …

After putting these changes in place, we recommend going back to Google’s PageSpeed Insights Tool and seeing how your speed grade has increased. Fast forward a few years and Mobilegeddon hit the internet. The web pages in your domain may be optimized for many different keywords. It is said …

Post your content on social media platforms such as Twitter, Facebook and Google+ - this will give your outbound links a wider coverage and the likelihood that it will get shared by others and seen by your intended target audience. Because they represent what a page is about, keywords should be …

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Write unique descriptions for every …

Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Once you’ve discovered your evangelists, think about …

Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type of backlinks from webmaster tools. Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites …

Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further …

Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. One great way …

It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to check the mobile performance …

Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy …

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with …

Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites As brands across industries continue to see the impact that organic search can have on their growth …

While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure …

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. At …

Development of a prioritized list of targeted search terms related to your customer base and market segment. The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. Getting your content out there and shared generously should be your goal. Make sure …

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. Search Engine Optimisation - SEO - Is the art of getting search engines to discover and …

A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or …

Get people talking about your brand, and mentioning it on their website, or any website for that matte Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with …

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. Imagine what a one-second increase in website load time could do for Amazon? More importantly, what could it do for you? Try and write …

User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. Most people get SEO wrong, because they focus on what they …

Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction. When approaching other webmasters to link to your site; it's really important …

Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words …

Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get …

Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words …

The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. Ensuring that your piece …

Develop SEO-enabled content from creation that is ready to deliver across all devices. Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! Authority is measured by the quantity …

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and …