If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with the search engines. In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were.
Fix all Broken links
Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. An SEO strategy that
builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. Analyzing your competitor’s website could reveal some really interesting information, including audience and main traffic sources. If you find a traffic source that generates traffic to your competitor’s website, then that’s probably a viable channel for you, too. When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page.
Great content and backlinks are the most powerful tools in your kit
There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new. Link building helps your
content reach a broader audience, increasing both your site’s visibility and its authority. Moreover, it can grow your search traffic, as the number of unique domains linking to your site helps search engines understand whether your content is informative enough to rank higher in the SERP. Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider. We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well.
Too much of content
The best directories are the ones that also provide useful information for your potential customers. Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you click on the website address listed, you will be forwarded onto your website. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have…"
Does your site have little or duplicate (plagiarized) content?
Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution. A site can never
have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor’s page.