Never underestimate the influence of SERPs

SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. Machine learning is a part Google’s algorithms. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors …

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Things your competitors know about user generated content

Google Analytics will help you in your investigations on these factors. When you think about hackers breaking into your website, what images come to mind? In all likelihood, you picture masked criminals gaining access to your website to shut it down. Search engines display page titles in their search results …

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The benefits of RSS feeds to your search marketing strategy

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” Let’s give some light on this. Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks …

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People describe keywords in different ways

In the past, some people tried to make their pages extra-relevant by using the keywords for which they want to get high rankings over and over again in their internal links. The idea was that a web page must be very relevant to a keyword if many other pages of …

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Creativity can take courage

A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. The more your website gets passed around between users all over the country (or even the world …

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It’s time to revolutionize our approach to keyword generation

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. At …

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Links make the web go round.

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and …

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Add a ton of value to your clients

A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or …

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Hire the Right SEO Company for Your Business

Get people talking about your brand, and mentioning it on their website, or any website for that matte Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with …

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Trigger the buying process with your title tag

Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. A Meta Description tag should be a well written, straightforward sentence …

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Building a strong online presence isn’t easy

Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems …

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Find Keywords People Already Use for Your Business

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Backlinks are links from other websites to yours, and are incredibly …

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It’s time to revolutionize our approach to anchor text

What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn …

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Local SEO vs traditional advertising – which is better?

In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). Most people look at SEO the wrong way. They look at ways to do the least amount of work for …

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User-friendly Content — Because it Matters

Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Having a few 404 errors will not ruin …

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Check what’s happening in your streams

Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet …

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How to search engine optimize your website

I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They …

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Link baiting for SEO

Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. You can stop improving certain pages, but the site as a whole can always be improved. SEO allows you to capture demand when a searcher may not even be familiar with your …

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Why Do SEOs Use Keyword Phrases?

How do you educate people so they do value it? If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. No follow …

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Write a 1000+ words article, forget 500

I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the …

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Redirect Attachment URLs To Parent Post

It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course. Google is looking to reward sites …

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What should you look for?

Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and …

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