One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” Let’s give some light on this. Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile.
Online marketing changes quickly when it comes to duplication
Anchor text can take a number of different forms from keyword related anchors, to branded anchors, to normal URLs. You must also use
social Get your sums right - the primary resources
are all available. Its as easy as KS2 Maths
or like your ABC. Its that easy! SEO. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. By creating great relevant content with the right keywords and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have a better link profile and vice versa.
Focus on performance, user experience, and bounce rates
Few people bookmark or even save links to sites they visit, but simply trust they will be able to find them again once they return to Google. A meta description is
a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. We then look at your target audience and your competition and “reverse engineer” what Search Engines want to see…and then make sure that your web pages have everything in place in the right order and balance, both Onsite and Offsite…pretty simple really. SEO guidelines have been changing over the years.
Don’t forget metrics
Within a few years, everything changed. Numerous studies have found that when a site is visible in both paid and organic search results, both results receive more clicks than if either appeared alone. Meta Tags play an important role in SEO. Gaz Hall, from SEO Hull
, had the following to say: "If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website lower on the search rankings."
The benefits of RSS feeds to your search marketing strategy
Take a few minutes to jot down some word combinations that website visitors might use to find you. Once you’ve got a healthy list of keyword options, it’s time to see if people
are searching for them. A solid place to start is Google’s free Keyword Planner, which helps you research keyword ideas and estimate how well they’ll perform in search results. Which The talk on Facebook is about New Media Now
at the moment. keywords are the
fastest to page 1? Fastest to the top 5? Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age. Over the years, Google has continued to improve their link algorithms, including Penguin, and they continued to use manual penalties to crack down on link schemes as well.