Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. Figure out how you want to be …

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. At …

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and …

A key step to starting a successful local lead generation business is finding a domain that already has some authority due to its age and link profile. If you’d like to learn how to find these manually, you can follow this guide. If you are lazy like me or …

Get people talking about your brand, and mentioning it on their website, or any website for that matte Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with …

Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. A Meta Description tag should be a well written, straightforward sentence …

Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems …

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Backlinks are links from other websites to yours, and are incredibly …

What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn …

In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). Most people look at SEO the wrong way. They look at ways to do the least amount of work for …

Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Having a few 404 errors will not ruin …

Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet …

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the …

I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. The entire mentality of a search engine is to provide the best possible result to the searcher that satisfies their original search query. They …

Updating content across a site should be a priority as Google rewards fresher content for certain searches. A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. The more your website gets passed around between users all over …

Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. You can stop improving certain pages, but the site as a whole can always be improved. SEO allows you to capture demand when a searcher may not even be familiar with your …

How do you educate people so they do value it? If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. No follow …

The only way unethical SEO techniques are ever going to be eradicated is when Google themselves get clever enough to work out how to tweak their algorithm to ensure these tactics no longer work. Don’t get me wrong. Google have come a long way during the past few years …

I think that ranking number one these days, is more about market share and visibility than just ranking number one for an industry term. HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the …

It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course. Google is looking to reward sites …

Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and …