The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend …

Search engines have a limited ability to recognize images, animation, video and audio. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it. DA/PA and CT/TF are …

Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, your brand, and what links can help establish …

Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this …

Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. Search Engines are not humans. They do …

Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps …

The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check …

Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. Search …

You should search your favourite search engines for search terms such as: “add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they …

For a long time Google looked at the name of a particular website and the queries that were entered and might rank that site higher if the domain name had some match with the query. Once you have exceptional content, you need to find ways to get that content out …

Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. In the past, creating keyword rich anchor text used to …

Having a company blog can really help with your SEO efforts. It’s something you can update regularly with relevant content, which Google will pick up on each time it crawls your site. But when you’re writing your posts, it’s important to make them as SEO-friendly as possible …

Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off! While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is …

Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. Create great content. Google’s reputation depends on it leading users to high quality …

Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank for to start ranking in the search results. Look at any forums, blogs, message boards or …

Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. Variables make it possible to automate certain processes on your site. They also make it easy to change large batches of meta descriptions for instance, since you …

Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting images. However, don’t make it looks like a photography blog. Even with more …

The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. . Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy …

Google is showing Context is King when it comes to indexing people in Google's Index. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. The mechanism of a backlink is essentially a vote from another website to …

Build your site with a logical link structure. Every page should be reachable from at least one static text link. Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. Build links as if Google didn’t even …

But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. How recently your webpage was published is also a ranking signal – but different types of searches have different freshness needs, such as …

Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. It’s better to have a custom 404 error code page than to have an empty page — it doesn …

Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. The search engines must execute multiple tasks very well to provide relevant search results. Keep your sentences and paragraphs short, and break them up with line breaks (white space …

Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. Despite previous assumptions, a link from a 301 redirected page shouldn …

Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of …

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is …

f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make …

Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. Search engines reward sites that are user friendly, which means …

Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. One of the most common problems for webmasters who run both …

Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or …