Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against Google and ASA guidelines. With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate variety.
Real Websites index faster
People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. When it comes to
Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about the quality and whether people will actually want to read/ watch what you have to offer. Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens when your meta title and description is written for Google’s search bots rather than as a description for real people.
User experience is one of the primary factors that determines success or failure
SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. The goal shouldn’t be
links, it should be to generate buzz
or discussion; to share knowledge or
data or other insights that we know our
audiences (and prospecive customers)
will find valauble. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your way to the top – you have to earn your place. When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered.
Don’t shoot yourself in the foot with Technical SEO
The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. As smart and sophisticated as search engines have become, they still understand one thing above all else: content. Content is unique, original material you create and publish on your site. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. According to Gaz Hall, a UK SEO Consultant
: "It does not matter if you are running an e-commerce store or a business blog, content marketing remains an important part of modern-day SEO processes."
Look at your competitors’ mobile-responsive sites to figure out what you need to do to stand out from the pack
In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. It's no surprise that
the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. Examination of content keywords and present engine rankings of competitive websites to determine an effective engine positioning strategy.