When someone mentions search engines, do you automatically assume they’re talking about Google? Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is rising fast. These two resultants lead to the conclusion that …

If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links that way will let to more targeted website traffic, and it will increase your web page rankings on …

The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Most people have developed a sense for when they might get deceived online, especially during a financial transaction. However, the more noticeable results that a user …

We are farmers, not butchers. Content is an On-Page Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. ​ However, if session IDs are appended to …

SEO is connected to strong sales funnels and often shows a high return on investment (ROI). This will help with your keyword focus and product placement within Search Engine Results Pages (SERPs). Online stores often use canonical tags for product pages, which is crucial for retaining full search value. List …

After putting these changes in place, we recommend going back to Google’s PageSpeed Insights Tool and seeing how your speed grade has increased. Fast forward a few years and Mobilegeddon hit the internet. The web pages in your domain may be optimized for many different keywords. It is said …

It is often good practice to state what the website contains or offers and why the user should visit it. The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Good formatting can instantly improve your page …

Evergreen content is content that has long-term value. Like an evergreen tree that always has leaves, evergreen content always has a use. Choose Relevant Images – It can be tempting just to attach any cool-looking picture that you might have taken to your next blog post, but you need to make …

Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further …

Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. Search Engine Optimisation - SEO - Is the art of getting search engines to discover and …

Inbound links can come from your own website (linking from one page to another) or other web properties you control. Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively …

Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge …

Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. Cross linking is a great technique to get a better …

Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your website for the …

A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from …

Develop SEO-enabled content from creation that is ready to deliver across all devices. Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! Authority is measured by the quantity …

Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type …

Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. Your Title Tags are far-and-away the most important places to put your keywords. Although the role of keywords in SEO has changed greatly since the …

Even with a beautifully constructed website that offers ideal solutions to visitors' needs, your marketing will fall apart if nobody can find it in the first place. To rank highly with search engines, your content must be simple and straightforward to link to. Avoid shutting out traffic by requiring logins …

First, stop assuming SEO is dead because the rules changed. Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they …

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it …

Search engine optimization is a sure way to boost your site rankings on search engines if you know exactly how to go about it. You are sure to benefit from taking the advice in this article. Each tip has been tested by those who have succeeded in reaching the rankings …

A great way to boost your site’s search visibility is to have a blog. Search engines are constantly scanning for content that is well-written, original, relevant and up-to-date and a blog post can tick all these boxes. Do not copy another site’s content without asking permission first. It …

Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic. SEOs constantly work to get new links connecting to their sites …

Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. A search result with a high CTR can often be given a boost by Google because it’s …

SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page. Get a clear …

Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content …

High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. One question that often arises in regards to HTML tags and linking is whether …

By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results Your website should be accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of …

If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and …

Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it’s the application of using each search engine’s best practices to optimize …

Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column …