Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. As you dedicate more time to generating better content, driving traffic, and conversion, there is a need to …

Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to rank organically on search engines like Google. That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Getting rankings is …

We’ll dive into many of these situations within this chapter so that you’re fully prepared to avoid duplicate content across your entire website. Another reason local SEO is going to blow up in 2016 is due to Google’s recent decision to remove its location search tool. Get …

Link building refers to building credibility on your website by having your links appear on other web pages. What SEO specialists and strategists should be doing, instead of link building, is establishing relationships with local influencers and businesses. There are also companies who sit between both camps almost grey hats …

To generate any significant clicks from search engines, your site needs to be listed in the top five Google results. Google has thousands of ranking factors and sub-factors that go into their algorithm and we could talk about them all for hours. Understanding the most important SEO ranking factors will …

If you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down. Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. Local SEO is making sure …

There’s essentially no argument that can be made to discount analytics as a core part of SEO programs. A responsive web design is an essential component of any business, especially if you’re offering eCommerce and online retail to your customers. The crux of evergreen content is that it …

Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re …

Ignoring customer, or potential customer, comments on social media is even worse than ignoring their emails, simply because these posts are visible to anyone and everyone interested in your business. If you’re trying to build backlinks by pushing sponsored content, it has to explicitly say “Sponsored” on it. What …

If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links …

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little …

It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. Search-based competitive audits uncover the competitive landscape within …

Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion." When a person searches for something in a search engine, they are looking for specific information, and if your website is the most visible and relevant result to their needs, they will …

Low-quality links can lead to a higher bounce rate and click-through rates, which can eventually degrade the ranking of your site on search engines. The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a …

There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and …

Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. You want …

A site can never have enough content. There is always an opportunity to create new pieces of content, and the newness – or ‘freshness’ – of content is also one of Google’s ranking signals. The more your website gets passed around between users all over the country (or even the world …

There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their …

The canonical URL tells you / Google what the source of a page is. On-site optimization is all about publishing awesome stuff in the first place. While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really …

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and …

A social media following shows that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media, promoting your website at the same time. What’s more is that if you’re in …

Inbound links can come from your own website (linking from one page to another) or other web properties you control. Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively …

Structured data is essential these days. It’s your page summary in re-usable chunks of content that Google loves. Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this …

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. Your customers are online. If you let your limited budget keep you from being easily …

Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. A Meta Description tag should be a well written, straightforward sentence …

“Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query. On page SEO deals with making sure Google can find your web pages so they can …

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market …

Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your website for the …

A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from …

SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that …

Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it’s an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites …

Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems …

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Backlinks are links from other websites to yours, and are incredibly …

If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. Make it easier for search engines to index your website. Sites that aren’t optimized for user intent and mobile SEO will fail …

Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate …

Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. Do follow …

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Being on Yahoo or Google’s front page for your respective niche …

Long Tail SEO is a really useful technique to generate organic search traffic for your website. Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's …

SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things. Local directories are specific to both your location and …

Either a piece of content can help your website’s search engine rankings or it can hurt your rankings. While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform …