What is Off page optimisation?

There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their …

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Google guidelines don't agree with your approach

The canonical URL tells you / Google what the source of a page is. On-site optimization is all about publishing awesome stuff in the first place. While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really …

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Links make the web go round.

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and …

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Word count is a complicated SEO metric

A social media following shows that the website has an audience who want to hear more. The website you are targeting would want to share their new posts to their audience on social media, promoting your website at the same time. What’s more is that if you’re in …

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All parts of your website are pieces of the same puzzle

Inbound links can come from your own website (linking from one page to another) or other web properties you control. Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively …

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Trigger the buying process with your title tag

Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. A Meta Description tag should be a well written, straightforward sentence …

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Embed Video Content Into Text-Based Blog Posts

“Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query. On page SEO deals with making sure Google can find your web pages so they can …

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Link baiting for SEO

Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. There’s a good chance you have some fantastic resources your audience would love. If you don’t, get thinking. What can you build that would really interest your market …

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Keyword mapping

Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile. A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your website for the …

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Structure your content

A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from …

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Group your target keywords into 3 different buckets

SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that …

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The Importance of Keyword Reviews

Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it’s an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites …

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Building a strong online presence isn’t easy

Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems …

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Find Keywords People Already Use for Your Business

The online audience has evolved and expectations are high. They are mobile, they are time poor and they live in a world where sharing ideas and content on social networks is just a natural part of consuming online content. Backlinks are links from other websites to yours, and are incredibly …

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SEO starts when you create the title tag

If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. Make it easier for search engines to index your website. Sites that aren’t optimized for user intent and mobile SEO will fail …

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What is the trustworthiness of the linking domain?

Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate …

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Earning links

Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. Do follow …

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Set-up Search Console (Webmaster Tools) Account

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Being on Yahoo or Google’s front page for your respective niche …

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Ensure each page has a unique target keyword

Long Tail SEO is a really useful technique to generate organic search traffic for your website. Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's …

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Check browser and screen resolution compatibility

SEO works best when it is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things. Local directories are specific to both your location and …

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SEO for Ideological Influence

As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. It’s a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays …

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A Few Reasons Why These Algorithms Sometimes Fail

Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. Optimizing images to rank well in search is a must for …

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Long Tail Traffic Is Hiding In Long Form Content

The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. Google, now more than …

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Accelerated Mobile Pages (AMP)

To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own …

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Competitive keywords

Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to …

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Interlink your web pages

During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a search engine has given it. Keywords are a …

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Google processes over 3.5 billion searches per day

It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines …

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Local SEO vs traditional advertising – which is better?

In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). Most people look at SEO the wrong way. They look at ways to do the least amount of work for …

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Caution! Links don’t count in some cases

Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running …

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Data Mining – Release the Scrapers

Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. With a good education, you can learn how to weave SEO best practices into …

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How do I build backlinks?

Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. Make sure your visitors know where to find what they need …

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Use anchor text

The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. . Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy …

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Learn all the various on-page ranking factors

As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. Your website …

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Don’t Stuff Your Content with Keywords

A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score While developing your mobile site, you’ll have three options: responsive design, dynamic …

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