Use Rel Canonical Tag To Improve Ranking

Somebody already wrote something about you. They mentioned your brand or product, but they have not linked to your website. In situations like these, it is usually enough to contact the webmaster and ask him to convert that mention into a backlink. People continually say that SEO is dead and …

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Invest in SEO

80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). People love to browse through a clearance section for bargains. You could include overstocked items or products nearing …

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Entirely too genius SEO

After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. You may begin with top-level, aggregate numbers, but you must drill down …

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Search engine optimization tips

Search engines have a limited ability to recognize images, animation, video and audio. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s free expression. SEO must support the style of the content creator, not dictate it. DA/PA and CT/TF are …

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Do-Not dump the anchored links with keywords

A title tag is used by search engines to display a page in search results and can also be found at the top of your browser. Title tags tell search engines and searchers what the page is about. As search engine algorithms adjust to accommodate the change in content, likely …

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Websites are representations of ideas

Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps …

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Geolocation

As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. SEO tools are a necessity to any SEO campaign. They can save you time …

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Go On Podcasts

Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting. Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that …

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Have a category description paragraph

Have An Effective, Personalize Outreach Template Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo …

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When are you supposed to do it?

Google itself recommends that large numbers of links are only generated by unique content with added value for users. In the eyes of the search engine, links are automatically set to great content. They should not be created artificially. One of the most common problems for webmasters who run both …

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Reduce Redirects: Beneficial to SEO

Google’s web indexing system favors recently updated content, especially for time-sensitive searches. Timely topics are seasonal (like holiday recipes) or more focused on current events or news coverage. Timely topics have a much shorter lifespan, but can drive large bursts of traffic if done well. If you website is …

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The next step is often forgotten

Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes …

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Are you fully aware of all of your website’s issues?

While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. There aren’t many free, intuitive programs that give you the kind of …

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Make mobile and computer navigation easy

Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. Determining the unique content on a page is an important part of what the search …

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What are 3 things you can do for your SEO now?

Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Google’s web indexing system favors recently updated content, especially for time-sensitive searches. You may not be familiar with …

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There are over 1.4 billion searches conducted every hour

Analysis of meta sets/keywords, visible text and code to deter­mine how well you're positioned for search engines. One of the first steps you take in a social media marketing campaign is claiming and filling out your social profiles with information about your company from your name and type …

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Link building for local businesses on a budget

Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of …

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Accelerated Mobile Pages (AMP)

The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO. If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check …

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Understanding the rationale behind site structure

There are plenty of business owners whose websites haven’t been updated in years who are being left behind by major shifts in digital marketing. You don’t want to be one of those people. In the long run, not changing with the times hurts your business. Link building is …

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You should care about meta descriptions

Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. Choosing keywords should be your first …

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How Many Words Can I Optimise A Page For?

Even with a beautifully constructed website that offers ideal solutions to visitors' needs, your marketing will fall apart if nobody can find it in the first place. To rank highly with search engines, your content must be simple and straightforward to link to. Avoid shutting out traffic by requiring logins …

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Create relevant profiles on authorative sites

First, stop assuming SEO is dead because the rules changed. Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they …

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Define your goal

Now, this is an important issue to be addressed. The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. So what it does it take to achieve a high ranking on Google? If you’ve been producing …

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Keyword research is the basis of all search marketing

SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No one appreciates them. A title …

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Add valuable insight to the content you create

Most people never click beyond the first page of results (which only shows 10 web pages), meaning there will be little/no traffic for those ranking in positions 11+. Therefore, simply being indexed won’t necessarily bring organic traffic. SEOs constantly work to get new links connecting to their sites …

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Choose short, keyword-friendly URLs

The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off …

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It’s time to revolutionize our approach to anchor text

What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn …

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Include your keyphrases on the page and get credit for them

High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. One question that often arises in regards to HTML tags and linking is whether …

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User-friendly Content — Because it Matters

Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Having a few 404 errors will not ruin …

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How to Write Post Blog Posts That Rank Well

Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. A popular practice, and thought to be best for SEO …

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Check what’s happening in your streams

Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet …

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Links are glue for your site

Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word …

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It doesn’t always guarantee high click-through-rates

For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. It’s a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking …

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Acquiring an Existing Website for SEO Purposes

A search result with a high CTR can often be given a boost by Google because it’s seen as attractive and relevant. You can increase your CTR by giving your page a custom meta description. This can be done from the page’s HTML or if you’re using …

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