If the sites are copying your content and you don’t control them or authorise it, you may have to file a DMCA notice and try and get the content taken down that way. Outreach to webmasters should be personalized. You can list reasons why you like their brand, think …

SEO is also not a public relation activity, even when it includes all elements of branding, crafting, and reputation building. Search engine optimization might sound a little challenging, but it is very basic, fundamental, and simply designed to retain customers. Long-tail keyword phrases are among the building blocks of an …

These days, the search engines are sophisticated enough to know whether or not the content is valuable to users. Head and long tail: What's the difference? When readers find your content, they want to get all the answers and in-depth info, without the need to visit other sites or go …

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. As you dedicate more time to generating better content, driving traffic, and conversion, there is a need to …

Each robots.txt file only applies to URLs with the same protocol, subdomain, domain and port as the robots.txt URL. Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site …

Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in which you are continually changing your website. The search engines try to help searchers narrow in on what they’re looking for and to provide refinement suggestions in …

Links help search engines connect the relevancy of a page with specific keywords -- based on the keywords that are used in a link’s anchor text. SEO is something that is constantly evolving and changing. It often helps to increase the length of the content of your web pages. The …

If you aren't talking about your best content, why should anyone else care? For this reason, it's important that your best SEO content be linked to internally by other pages on your website. Yes, this means you may need to go back and edit some older posts to include links …

Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion." When a person searches for something in a search engine, they are looking for specific information, and if your website is the most visible and relevant result to their needs, they will …

Writing for your customers is the key to success. Do your thorough keyword research and create articles and content that is optimized for SEO, and something your readers would love to read. Use keyword research tools to select an appropriate list of keywords that would work well for your content …

Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people …

80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). People love to browse through a clearance section for bargains. You could include overstocked items or products nearing …

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. Your customers are online. If you let your limited budget keep you from being easily …

Have An Effective, Personalize Outreach Template Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo …

Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so …

The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a …

SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information …

Link-building can also come from building a targeted and involved community. The more regular visitors a site has, and the more passionate those fans are, the more likely webpages will be read, shared, and linked to. One of the problems international businesses continuously need to address is identifying themselves as …

Long Tail SEO is a really useful technique to generate organic search traffic for your website. Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's …

Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the …

The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off …

Prioritize keywords and phrases, plurals, singulars and misspellings. Currently more than half of searches account for mobile devices. A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors …

Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. According to Google, natural links leading back …

The search engines must execute multiple tasks very well to provide relevant search results. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. Keyword research can help you discover new content opportunities …