People still ask me about content and its importance today

Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re …

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Beware of exchanging links

Is it what they want or is it what you want? Google uses a complex algorithm, so no organic placement can be guaranteed, but SEO provides tactics for improving your chances of ranking higher.There are in fact hundreds of ranking factors (besides SEO) that search engines like Google use …

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The secret behind googlebot crawlers

The better the SEO, the higher the rank will be, and the higher the traffic will be to the site. There are many websites and forums that will deliver quick and cheap results, but they are all junk. They started hiring SEO experts to assist them in accomplishing their business …

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Taboos about link bait that you should know

Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. As there is a caption, would setting the alt to null be better …

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Looking at search data can help you uncover new potential avenues

It is important to remember though that organic link building does not happen overnight. You have to build a perceptive strategy to generate the highest quality of content and then promote it amongst the influencers of your market to gain organic links. Search-based competitive audits uncover the competitive landscape within …

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Check also Wikipedia's dead links

While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click …

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Avoid SEO Attacks

Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the …

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Don’t shoot yourself in the foot with Technical SEO

One of the best ways to captivate and ensure visitors come to your new site is to make sure it’s fully loaded with engaging content right out of the box. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline …

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Why do links matter?

Social shares are important because they help your blog post get discovered, so getting more shares and Retweets on social media networks is never a bad thing for your SEO efforts. Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and …

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It’s time to revolutionize our approach to content curation

User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. Most people get SEO wrong, because they focus on what they …

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What is the trustworthiness of the linking domain?

Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate …

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Define your goal

Now, this is an important issue to be addressed. The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. So what it does it take to achieve a high ranking on Google? If you’ve been producing …

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Finding Long Tail Keywords

Google learned that when people search for the term “SEO,” they were more likely to click on information over a list of services. So, eventually, the algorithm changed to incorporate this behavior, and now it delivers the types of results it believes the keyword is really asking for. Competitor analysis …

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A Few Reasons Why These Algorithms Sometimes Fail

Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. Optimizing images to rank well in search is a must for …

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Over-optimization Exists

If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. The anchor text you use for a link should provide at …

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Competitive keywords

Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to …

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What are the best guides for learning SEO myself?

Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. Local SEO is all about promoting your site at the exact moment potential customers are looking for your type of product, and in your area. It …

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Use a shallow depth navigation structure

The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. If a search …

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Accessibility/spiderability

The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big …

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Add valuable insight to the content you create

It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. How are you going to ensure that your site stands out, that it’s set apart from all of the other existing sites? This is the key …

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Conduct keyword research for local terms

Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One …

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