Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words and sentence structure. With other voice to text aids such a Alexa, more and more mobile web search queries are resembling how people …

80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). People love to browse through a clearance section for bargains. You could include overstocked items or products nearing …

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. Your customers are online. If you let your limited budget keep you from being easily …

Have An Effective, Personalize Outreach Template Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo …

Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so …

The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a …

SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. Google’s SEO Starter Guide states that, “If your URL contains relevant words, this provides users and search engines with more information …

Link-building can also come from building a targeted and involved community. The more regular visitors a site has, and the more passionate those fans are, the more likely webpages will be read, shared, and linked to. One of the problems international businesses continuously need to address is identifying themselves as …

Long Tail SEO is a really useful technique to generate organic search traffic for your website. Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's …

Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the …

The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off …

Prioritize keywords and phrases, plurals, singulars and misspellings. Currently more than half of searches account for mobile devices. A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors …

Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. SEO-friendly content writing is not just about pandering to your audience with content that is splattered with keywords. According to Google, natural links leading back …

The search engines must execute multiple tasks very well to provide relevant search results. While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. Keyword research can help you discover new content opportunities …