Analyse your existing cloaking

An index is another name used by a search engine for a database. You just show up when they are looking for businesses like yours. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has …

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Make site submissions a priority

Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little …

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The Value of “Big” Content

While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure …

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Create resources that people want

Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. Content marketing is a highly viable digital marketing strategy, designed …

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Entirely too genius SEO

After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. You may begin with top-level, aggregate numbers, but you must drill down …

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Understanding the rationale behind backlinks indexing

Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. SEO moves fast. It …

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Geolocation

As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. SEO tools are a necessity to any SEO campaign. They can save you time …

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Make your keywords as specific as possible

A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. Don’t forget to …

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Remember that quality is more important than quantity

Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words …

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The Truth: SEO and content marketing overlap. A lot.

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and …

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Have a better chance of getting that click through

Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider …

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Websites are representations of ideas

A popular practice, and thought to be best for SEO, is to include your target keyword as close to the start of the page title as reasonably possible (so that it still makes sense). If you want to generate traffic through search, it’s best to do keyword research before …

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Will Meta tags improve my rankings?

If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass …

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Getting websites on search engines

Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords. Cascading style sheets are external files that control various type …

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SEO quality best practice

Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page A so-called website blocker is something that prevents search engines from accessing the site Having …

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Make it more likely that other websites will link to you

When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. Vertical search is the term people sometimes …

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Set-up Search Console (Webmaster Tools) Account

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Being on Yahoo or Google’s front page for your respective niche …

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Link to Influencers Within Your Content

If you produce great content, but no one’s there to see it, does it acquire links? One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have …

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Keeping Readers on the Page

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. Relevance versus authority …

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Create great content consistently

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. Your URL’s …

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It doesn’t always guarantee high click-through-rates

For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. It’s a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking …

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The Role of Social Media

While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not …

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Determining Your SEO Objectives

When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of …

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