Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not. Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us.
We want to come at this from all angles
Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. Google likes to pretend
that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over the years. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization.
Links, links, links!
Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results. Each listing on the
SERP has three core components, which include the page title, page description, and page URL. To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information
Do not hesitate to expand your niche area
Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. According to Gaz Hall, a UK SEO Consultant
: "Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites."
Backlinks are still the most powerful tools in your kitbag
A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. A
page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum page size is 500-3000 words (or 2000 to 20,000 characters). If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major role in this. If you are linking to good sites, and they are linking to you, then you gain authority. Authority sites also get indexed quicker and deeper.