Schema.org is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites As brands across industries continue to see the impact that organic search can have on their growth …

While designing a new house, don’t you want to ensure that it’s foundation is strong enough to hold the house, and is logically designed to make it easier to go around and yet keep it beautiful? The same concept goes for your the website. A good site structure …

Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. Content marketing is a highly viable digital marketing strategy, designed …

After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. You may begin with top-level, aggregate numbers, but you must drill down …

Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. SEO moves fast. It …

As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. SEO tools are a necessity to any SEO campaign. They can save you time …

I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. Imagine what a one-second increase in website load time could do for Amazon? More importantly, what could it do for you? Try and write …

A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. Don’t forget to …

Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words …

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. Take a look at your top ranking and most shared content. Is there overlap? If you’ve found a type of content that is simultaneously strong in search and …

Search engines audiences are “in demand” mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this is a key platform to consider …

Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche …

A popular practice, and thought to be best for SEO, is to include your target keyword as close to the start of the page title as reasonably possible (so that it still makes sense). If you want to generate traffic through search, it’s best to do keyword research before …

If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass …

Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords. Cascading style sheets are external files that control various type …

Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page A so-called website blocker is something that prevents search engines from accessing the site Having …

When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. Vertical search is the term people sometimes …

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Being on Yahoo or Google’s front page for your respective niche …

If you produce great content, but no one’s there to see it, does it acquire links? One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have …

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. Relevance versus authority …

Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web …

It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. Meta tags are the HTML elements that search engines and visitors find your …

Every time a search engine finds your website next to your competitors, it tells them that your company is in a related niche. A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. Your URL’s …

Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. I …

For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. It’s a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking …

Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo …

While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. The SEO benefits of social media, in my opinion, should be seen as the by-product of a strong social media strategy, not …

When it comes to long-term SEO strategies, there are so many tactics to consider. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. For a …

When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of …