If you produce great content, but no one’s there to see it, does it acquire links? One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) When you think about keywords what are they really? It’s an interesting thing to think about isn’t it, for one thing, keywords are usually short and common. Because people won’t often type in long sentences into search engines. Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to publish information about your project.
Link all your content to your social media pages
It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. Needless to say, the
number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. With website analytics, you can hone in on your audience, identifying things like their interests, demographics, language, locations and behaviors. Understanding these elements can help you improve your website content. Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content that you will use is articles.
Be ahead of the game in SEO
SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. The “About Us” section
is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user’s experience. This commonly occurs on the “About Us” page because it is a more content heavy page of a website. Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use. Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible.
SEO headings best practice
One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. One of the primary triggers in their algorithm is domain authority, which Google calculates based on a myriad of factors; in fact, the RankBrain system that Google uses employs more than 200 ranking signals. According to Gaz Hall, a UK SEO Consultant
: "Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for."
Link to Influencers Within Your Content
Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. Content simply refers to
the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. You need to get all sorts of links - not just comments, or profiles, or blog posts. A typical site will get links from all over the place and with all different anchors. You need to follow that strategy too (especially true after the Penguin and Panda updates). Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only has 10 links linking to it.