Expand your keywords as necessary

We are farmers, not butchers. Content is an On-Page Factor. This means that you can optimize your content by optimizing your On-Site and On-Page factors and making sure you setup your site the right way for Search Engine Optimization before you get started. ​ However, if session IDs are appended to …

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Never underestimate the influence of SERPs

SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. Machine learning is a part Google’s algorithms. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors …

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Understand about site submissions

Functionally, growth hacking means exploiting search engine weakness — not human weakness — but philosophically it means identifying advancement and revenue opportunities quickly. Which articles and posts get the most clicks? Not surprisingly, posts containing countdowns and Top 10 lists are heavily clicked. Not only do they get an enormous wave of …

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Things your competitors know about user generated content

Google Analytics will help you in your investigations on these factors. When you think about hackers breaking into your website, what images come to mind? In all likelihood, you picture masked criminals gaining access to your website to shut it down. Search engines display page titles in their search results …

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The secret behind googlebot crawlers

The better the SEO, the higher the rank will be, and the higher the traffic will be to the site. There are many websites and forums that will deliver quick and cheap results, but they are all junk. They started hiring SEO experts to assist them in accomplishing their business …

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The benefits of RSS feeds to your search marketing strategy

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” Let’s give some light on this. Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks …

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How you will benefit from scraping

To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. Therefore taking the time and effort to optimize your website for relevant search terms may …

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Do not use misleading event markup

By making it easy for the search engine to understand your post, you’re more likely to find that it attributes more value to your writing. This is something to keep in mind if you know your specific target market is more likely to search for your keywords on a …

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Create Keyword Evaluation Models

Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. Think long term rather than short term. Short term will get you nowhere with SEO …

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SEO tactics that work

People either go to Google to find something quickly, or they go there to find something they can trust. For speed, they’ll be happy with paid ads. For confidence in quality, they’ll opt for organic search results. Pretty simple, right? Test the results of changes, and keep changes …

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Avoid SEO Attacks

Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. Google is the dominant search engine in many countries, but not all of them. How you optimize your website depends heavily on the …

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Do a spring cleaning

The heading structure of your pages is one of the very important aspects of on-page SEO. It defines which parts of your content are important, and how they’re interconnected. Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend …

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What is Off page optimisation?

It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve …

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Create resources that people want

Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. Content marketing is a highly viable digital marketing strategy, designed …

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Use Google’s Disavow Tool To Improve Ranking

Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge …

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Technical aspects of search engine marketing

Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. Search Engines are not humans. They do …

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Get People Talking About Your Brand

SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. Google is looking for authoritative sites that …

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Reporting and analytics

The faster your site, the more Google will favor it. There’s a very useful tool from Google itself to check your site speed: Google PageSpeed Insights. This tool gives you an overview of what aspects need improvement to boost the speed of a particular page. Helping search engines know …

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Answer that ‘one’ question

So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. It’s not that keyword text doesn’t matter, but starting …

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Make your keywords as specific as possible

A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. Don’t forget to …

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Anatomy of a Keyword

Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. If you want to simply attract users, focus more on SEO tactics that drive visitors …

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Websites are representations of ideas

A popular practice, and thought to be best for SEO, is to include your target keyword as close to the start of the page title as reasonably possible (so that it still makes sense). If you want to generate traffic through search, it’s best to do keyword research before …

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Get a Column on an Industry Publication

The number and quality of links pointing to your site will largely determine in what position your site ranks. Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. If your …

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Make it more likely that other websites will link to you

When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. Vertical search is the term people sometimes …

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Praise and Link

Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor with other people. I'll go more into depth below with specific tactics on linking out, but in general, you only have something to gain when you’re linking out. Search …

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Every web page is an opportunity to capture a customer.

You should search your favourite search engines for search terms such as: “add url”, “suggest website” and add your website to these sites. All of this constitutes to link building for your website. Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they …

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What to do if Your Website is a Victim of Negative SEO

Develop SEO-enabled content from creation that is ready to deliver across all devices. Mobile does not necessarily mean on the go. Studies find that people often grab the nearest device to look something up and in most cases that’s their smartphone. Authority is built by earning links, or what …

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SEO is a journey, not a destination

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it …

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Get Keyword Suggestions

Search engine optimization is a sure way to boost your site rankings on search engines if you know exactly how to go about it. You are sure to benefit from taking the advice in this article. Each tip has been tested by those who have succeeded in reaching the rankings …

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Link to Influencers Within Your Content

If you produce great content, but no one’s there to see it, does it acquire links? One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have …

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SEO Is Not Dead

If you are currently producing five articles a week that get less than 100 visits each, try creating a single keyword-targeted article each week, with more research and more value to your audience, and then actively promote this article to key influencers in your industry. Most people browsing the internet …

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Google recommends quality content

The most recent ranking studies show that getting your website higher on the SERP involves more factors rooted upon relevancy than previously exposed. The pages which contain the most relevant content to each query are now appearing higher in the search results. It’s generally accepted that using copyright notices …

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How do backlinks help SEO?

One of the great way to build relations with your website users is through Blog Commenting. Initially building relations might take time but once you start doing regularly, you will be noticed. Moreover, you will gradually start building relations with the bloggers or site administrators etc. If possible, secure your …

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Anchor text is still a huge ranking signal

Long Tail SEO is a really useful technique to generate organic search traffic for your website. If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates …

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Over-optimization Exists

If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. The anchor text you use for a link should provide at …

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How should I take care of this?

Prioritize keywords and phrases, plurals, singulars and misspellings. Currently more than half of searches account for mobile devices. A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors …

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Why are title tags important?

Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with in-depth information about your products, your business offering, prices of your products, location-based offerings and much more. When it comes to getting your website ranked highly then keywords are still …

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