Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. Figure out how you want to be known, and how you'd like to be found online. Include related keywords but make sure the writing isn't just about keywords. Then, write with a voice that's recognizable and consistent. How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on.
The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. To understand the challenge
you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get inspiration for your own fresh ideas. The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps a search engine to interpret your blog’s subject matter with ease. Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such as Google, by searching link: www.yourcompetitor.com. It is often good to exchange links with other firms within your category of trade, because these all also help improve your ranking within major search engines.
The solution is to use the topic cluster model
If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times for every 100 words in your content. Maintaining a marketing strategy
that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is completely dependent on the company. If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs. Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today’s digital era.
More people use the search engine on their mobile phones than on desktop
As you’ve probably identified at this point, SEO is incredibly
detailed. But, it doesn’t need to be complicated. As search
engines like Google continually improve and try to show
the best results they can to users, their focus is to provide
quality and relevant results. Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Gaz Hall
, an SEO Expert from the UK, said: "Outbound links to related pages helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info."
Organic SEO is the most authentic marketing technique for online businesses
The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. Mobile sites
not only use
a different format from normal desktop sites, but
the management methods and expertise required are also quite
different. This results in a variety of new challenges. While many
mobile sites were designed with mobile viewing in mind, they weren’t
designed to be search friendly. A Dofollow is any link that hasn’t been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won’t penalise sites that it can trust and so, it will never hurt to be connected with a dependable domain. Because of this, older websites have proven to be more reliable and preferred by Google as opposed to cheap websites or black hat spam. Before you start with mobile optimization, you can use
Google’s free test for mobile friendliness to check the mobile
performance of your website.