The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update old content. Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site. Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages.
Minimize broken links
When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. You can speed up
the process of getting useful links by connecting with content curators. To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks.
Monitor the evolution of your search rankings
Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. If you don’t know
where to submit a guest blog post or what forums would be good to participate on, research where your competitors are going to get links and follow suit. Search engines use links to crawl the web. Crawlers will flow from links between the internal individual pages on your website and they will crawl the links between different websites. What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term?
Participate in blog discussions
Every site-owner needs to gather links and local business owners would probably benefit even more for good links. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. Gaz Hall, from SEO Hull
, had the following to say: "Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version. "
Don't allow the most rewarding business opportunities to fall right through your hands
Use Fetch as Google to test whether Google can crawl and index important pages within your site. For years SEOs have
focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. The source of a link matters a great deal to how much weight it carries in Google’s algorithm.