Although SEO marketing tactics take a long time to show impact and ranking against high-power competitors isn’t an easy task, SEO should be a critical part of any small business’ long-term growth marketing plan. Think long term rather than short term. Short term will get you nowhere with SEO …

The canonical URL tells you / Google what the source of a page is. On-site optimization is all about publishing awesome stuff in the first place. While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really …

Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. If your content fails to provide your users with any added value or to engross …

“Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query. On page SEO deals with making sure Google can find your web pages so they can …

Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. If you want to simply attract users, focus more on SEO tactics that drive visitors …

Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it’s an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites …

How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries …

Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get …

Google itself recommends that large numbers of links are only generated by unique content with added value for users. In the eyes of the search engine, links are automatically set to great content. They should not be created artificially. One of the most common problems for webmasters who run both …

The number and quality of links pointing to your site will largely determine in what position your site ranks. Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on a web page in comparison with the total number of words on the page. If your …

Anyone with a site that provides useful content and has the right network can now drive organic traffic. While uncovering and fixing technical issues has always been an important part of SEO, in the wake of Panda and Penguin, technical SEO has moved closer to the forefront. SEO strategies are …

There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. Each time you write an informative …

When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the user’s search query based on relevance as deciphered by Google’s search algorithm. Also known as natural search results, ranking well in organic results for …

SEOs have tried many ways to sneak in links. One of the more creative ways was to embed a link into an infographic. When people would copy the infographic because they liked it, they were also copying links. Widgets were also used this way. No one appreciates them. A title …

Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs …

The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. Google, now more than …

Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running …

Select the best related keywords and start a list. Words with low competition will catch your eye as opportunities. Those are keywords people are searching for, but there isn’t a hefty amount of content available to answer their questions. A popular practice, and thought to be best for SEO …

If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass …

Quality content rules the digital landscape, yes — but what’s often forgotten is that even the best and most authoritative content needs to be built with the modern Internet in mind. Community hijacking involves finding online communities that are made up of your target market, or people that can reach …

A great and fast way to convey your goal is by using headlines and taglines. You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and …

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for …

When optimizing your Google My Business page, remember to upload your business logo and photos of your business (staff, office building, etc.). For an online business with no physical location, you can hide your address, but be sure to fill in and validate every other piece of information entered. To …