“Social search” is an evolving term for the way
in which search engines factor a user’s social
network -- also referred to as social graph -- into
how results are displayed after a search query. On page SEO deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you’re trying to show up for. Join popular online forums and post valuable comments and discussions with links back to your site. This can get others to do the same if they like what they see. When you are creating text, keep in mind that web
users want to get information quickly. So, express
yourself in as much detail as necessary, but as
succinctly as possible. For example, avoid long,
nested phrases and break up your texts with short
paragraphs, bullet points, headings, and images.
Are you seeing the effects of Google +1 on your SEO?
Over the years I've seen webmasters and SEOs being concerned over boilerplate content, such as repetitive legal disclaimers or navigation on the header or footer of your pages. But Google time and time again has said they can handle it and they don't penalize for this type of content. Companies that repeatedly
add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site.
Pair complementary businesses together to provide more value for readers
SEOs have a weird way to describe this voting process; they call it “link juice.” If an authoritative site, we’ll say Wikipedia for example, links to you, they’re passing you “link juice.” External links are links
from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. Having a different description meta tag for each page helps both users and Google, especially in
searches where users may bring up multiple pages on your domain (e.g. searches using the site:
operator). Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages.
How are you supposed to audit your website?
A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much simpler. Making content 3-clicks-away is advised, if users can’t find what they’re looking for they’ll return to Google. The search engines now identify low
quality content through user engagement, and by correlating website
features. Networks of sites where you can place this kind of content are
even easier for them to identify. As a marketer, the primary warning sign
should be sites where you can post your content with no editorial oversight
from the website owner. You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have to target keywords with relevant intent. According to SEO Consultant
, Gaz Hall: "Mobile has changed our lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way."
Embed Video Content Into Text-Based Blog Posts
What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. Your website should be
accessible to the search engine crawlers and the users with optimum site-load-speed and needs to be devoid of any broken links or errors. Sites with high accessibility enjoy better rankings than sluggish, faulty websites. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website.