We’ll dive into many of these situations within this chapter so that you’re fully prepared to avoid duplicate content across your entire website. Another reason local SEO is going to blow up in 2016 is due to Google’s recent decision to remove its location search tool. Get …

As long as you provide products and/or services at a physical address or to a physical address, and that address is registered, you can set up a Google Places accounts. By telling Google this, you can be listed in the Google Places section of the search results. More and …

By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. The content on your blog or …

If you are putting your business out into any of the social media platforms, you are helping create an awareness around your brand and potentially getting people to your site. Social shares are a ranking factor for SEO as well as creating natural backlinks for the SEO content on your …

Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. Google can detect well-written content, and can detect …

To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. Therefore taking the time and effort to optimize your website for relevant search terms may …

Instead of a computer being told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences – to bring similar people to a business. Keyword research is a critical component of SEO. What search terms …

Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant role in your SEO success. Your URLs must contain targeted and relevant keywords. Basic SEO can kick start your marketing and push your website …

If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! Search analytics is a new and emerging category of tools. Search analytics tools specifically monitor how your website interacts with …

There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their …

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? Keyword …

SEO’s journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational, content marketing will see bigger duties resting on its shoulder in the future. Google is looking for authoritative sites that …

Keyword research can help you discover new content opportunities, while it can also improve your existing content. Always Add Value. Add value in every blog post, blog comment, social media update and web page. Don’t worry about backlinks or keyword rank. People will read and share your valuable content …

So one of the best long-term marketing tactics is regularly publishing content on your site. Develop an editorial calendar and create a plan to consistently publish new evergreen content if you want to create long-term value for your website. It’s not that keyword text doesn’t matter, but starting …

Efficient use of content is necessary to create a positive experience for the visitor. Ideally they find what they are looking for quickly, they extract the information they need, and they take whatever actions they desire without obstruction. When approaching other webmasters to link to your site; it's really important …

SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that …

Links still matter. We should just think of them differently. Consider whether the links you attract will actually drive qualified traffic to your site, rather than just adding to antiquated metrics like external link volume. Determining the unique content on a page is an important part of what the search …

Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. Choosing keywords should be your first …

Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other …

Keyword research is one of the most valuable things you can do to obtain and maintain high search engine rankings and promising SEO results. For most small businesses, a keyword combination contains usually three or more targeted words that describe what you do. To ensure consistently high quality, business owners …

You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then …

The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and …

Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality. Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure each paragraph doesn …

As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. If you do not know much about it, use the tips listed here to improve your rankings and enjoy the results. Social media can be …

Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the …

Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word …

Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces …

All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root …

Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to …

If your site is regularly updated it shows Google the site is still active, kept up to date and worth them directing people to. Having a news section or blog on your site is an easy way to do this. Getting your content out there and shared generously should be …

The purchase cycle can sometimes involve a large number of clicks. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else …

It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you’ve identified and fixed the SEO elements causing your problems, whether they are issues described in this …

Modern SEO is about so much more than keywords and meta tags. Choose your keywords carefully, and keep user intent as your primary goal. A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in …

ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. Without discounting …

Focus on producing content on your site that educates and engages your prospective customers so they keep coming back to learn more. It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been …