Readability has never been more important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. On-page optimisation refers to the best writing and content implementation practices you should follow when putting new content on your site. Once you get to know the elements of the page that
Google and other search engines consider important, it’s easy to get into the habit of checking them off every time you add a new page to your site. You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google.
Participate in blog discussions
There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. Millions of businesses
and individuals are competing for visibility in search engines, and many of them are writing what is, subjectively, “good” content. But what makes that content “good”? The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear. SEO is not about one-time actions. It is a continuous
optimization process. One crucial basis for optimization
is valid data about user behavior. Regular monitoring is
one of the key tasks of search engine optimization that
makes it possible to quickly react to traffic decline or other
occurrences.
Make sure your website is indexed in Baidu
To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. By keeping the
site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when compared to other types of marketing efforts.
Penguin deals solely with link quality and nothing else
Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. One of the most important steps when starting with SEO is to align it with your wider goals. It’s useful to set initial goals for what you want to achieve with your content to explore how to involve SEO in the process. Gaz Hall, from
SEO Hull, had the following to say: "The underlying content is extremely important. Too many people skimp on content, but it's one of the major anchors that tether you to Google's relevancy algorithms. "
Links are glue for your site
Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. If someone hits
their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s quality. The featured snippets that SEOs have been striving to get are a prime example of how voice search has changed SEO. Optimizing for these snippets requires old school SEO tactics combined with something new. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health.