Modern SEO is about so much more than keywords and meta tags. Choose your keywords carefully, and keep user intent as your primary goal. A page’s title tag is the clickable text that appears in search results. Though easily overlooked, it’s one of the most important factors in on-page SEO and capturing your visitors’ attention — describing in just a few words what a page or document is about. Having keywords in your domain URL can also give you a small SEO boost.
Attract links, stop chasing links
Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? Links have always been
a valuable aspect of an SEOs strategy, and many SEO agencies focus on building relevant links to get first page search results on Google. Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in. f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website.
Avoid multiple H1 tags, and assign a unique H1 tag to each webpage
What would you type into a search engine to find your business website or page? Familiarize your content creators
with basic SEO practices and ensure they work closely with the SEO team to create material that will rank as highly as possible from the moment of publication. Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal to the needs of users and search engines alike.
Create helpful and shareable content
Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs to have everything working together to deliver the best results. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking."
Know which tools will give you easy, intuitive, and accurate insights
Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. The truth about improving
website search engine rankings is writing content that people are searching for and actually want to read. Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Even though it is not a surefire indicator of ranking potential, I still hold that it is important to first look at competitor’s DA when starting your SEO analysis. In my opinion this will allow you to gain at least some initial visibility into your ranking potential.