Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length. Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you should use seo services offered by search engines in the first instance. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary.
Entirely too genius SEO
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. So what it does
it take to achieve a high ranking on Google? But the blogging holy grail is just this: A quality blog improves your Google ranking, which will draw leads to your website and encourage them to make purchases. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics.
Most sites do not need to worry about Penguin unless they have done some sketchy link building in the past
Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. Keyword-based titles help establish
page theme and direction for your keywords. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for? Search referrals are usually divided into organic (unpaid) and PPC (paid or pay-per-click) referrals. Search referrals are easy to filter by search engine but require a little extra effort to distinguish between unpaid and paid visits. Search referral data can be misidentified and faked. Search referral data may be reported within different parameters by various analytics tools; none of the tools are necessarily wrong.
Use basic math to narrow down your search results
Having a different description meta tag for each page helps both users and Google, especially in
searches where users may bring up multiple pages on your domain (e.g. searches using the site:
operator). Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. According to SEO Consultant
, Gaz Hall: "Analysing a competitor’s recurring backlinks will quickly give you a feel for their regular content promotion strategy, and an invaluable insight into their ‘inner circle’ of sharers/linkers."
You should care about meta descriptions
Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content. When building your content,
it’s important to remember to give the
crawlers enough to bite into. A hundred words typically isn’t enough copy
for these crawlers to read and understand what the content is about. And
this content shouldn’t be stuffed with keywords either, as some search
engines (as you’ll learn in later sections) punish websites for keyword
stuffing. Page load speed is also a ranking factor, especially for mobile. Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them.