ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the results. Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience.
Have a better chance of getting that click through
Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and achieve an incredible reach throughout your local area. A large part of
the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. The authority of the domain is important and it needs to be addressed in any walkthrough of SEO. SEO is not about one-time actions. It is a continuous
optimization process. One crucial basis for optimization
is valid data about user behavior. Regular monitoring is
one of the key tasks of search engine optimization that
makes it possible to quickly react to traffic decline or other
How to Optimize for Voice Search
Errors record page requests that failed. Server errors are identified by status codes. HTML markup errors are identified passively by crawlers. Major search engines report errors in their dashboards Search engine optimization works best when errors are identified and corrected. Keyword density is no
longer important and you should stop any and all strategies aiming at stuffing keywords into your content. By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy on your page to make it more readable for your visitors. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche.
“Niche down” approach
If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. Create and submit sitemaps for each country in Google Webmaster Tools. This
is only necessary if you’re using subdirectories for each of your locale sites,
but it is very important that Google indexes and understands all the pages on
your site. The best way to do this is to submit a sitemap for each country or
region you are targeting. It is worth noting that when it comes to link building, it is very difficult to find a site owner willing to give you a link freely. Usually you give something back in return. Gaz Hall
, an SEO Expert from the UK, said: "Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words!"
Internal linking is a secret weapon for SEO
SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search. Content is king when
it comes to SEO. You can’t have an SEO campaign without content; it’s the fuel that makes SEO work. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them.