Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to click it. You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a list. Don’t just stop there though ask you customers, after all they are the ones looking for you! Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. Make sure that your website is structured in a way that is friendly to search engines. If it’s tough for a search engine to crawl your site and index everything properly, you won’t get the SEO love that you deserve.
How Search Engines work?
A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus. It’s no coincidence that
the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it’s going to be to rank for that keyword. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does.
Find the questions that you’re going to answer
One of the biggest lessons I’ve learned is that keywords can
really keep web pages focused, which is important in SEO. We
look at buyer persona behavior, industry trends, competitors
and more to build a list of targeted terms, and then we focus
on one term per page. In doing so, we can more easily provide
value to our viewers. LSI keywords are synonyms
that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation tend to win over visitors than those with a messy URL structure and content organization. We all know that search engines have been trying for years to decrease their reliance on links as a ranking factor. But they haven’t got there yet and I don’t necessarily see that happening in the next year or so.
Link building for local businesses on a budget
Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "LSI is just a fancy way of saying that Google understands when other phrases match the central keyword. So, if we were talking something like make money fast we could also use phrases like generate cash quickly, which is the same thing effectively."
Getting clicks on your title is just half of the equation
If you’re trying to build backlinks by pushing sponsored content, it has to explicitly say “Sponsored” on it. Backlinks are important for
Search Engines and users alike. From a user’s perspective, backlinks provide a way for people to find other sources of information on the same or related topics. Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor’s website.