Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful marketing tool. Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes.
Longer content ranks better
Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. Choosing a keyword-friendly domain
name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on the site. Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. Blog comments are a great way to promote content, diversify anchor text and build out a natural link profile.
Expand Your List
Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Creating a plan of
works for improving your search engine rankings or identifying why a website isn’t ranking well isn’t always straight forwards. Consider what happens when a user removes part of your URL -
Some users might navigate your site in odd ways, and you should
anticipate this. Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website.
What should you look for?
The goal of negative SEO is to lower the rankings of competitor websites. This, they believe, will subsequently elevates their own rankings once the competition is out of the way. While your company may have a budget too small to implement a broad range of SEO services and strategies, investing in one or two things is a great start. It is certainly better than not investing at all in internet marketing. It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you say with facts. "
Technical aspects of search engine marketing
SEO can be quite complicated, but you can absolutely develop a keyword strategy and take care of the essentials on your own. Typically, people visit Google
to help them solve a problem or they’re looking for a specific product. Make sure that you label all of your images with descriptive alt attributes. Keyword research is still useful for example but we now know that Google doesn ’t want us to overly stuff our website with those search terms. Instead, the recommendation hovers at around 1-2% keyword density. If you write a long article and include the search term a few times, then that should be enough as long as it’s also in your code a little, or in your file name.