Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps to help search engines further. Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines.
Use broad keywords to capture leads at the top of the purchase funnel
If your document appears in a search results page, the contents of
the title tag will usually appear in the first line of the results. Keep in mind that
you don’t need to think of Google as your audience. You write for your visitors and not for Google. It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention is better than cure. Once you’ve identified and fixed the SEO elements causing your problems, whether they are issues described in this post or otherwise, you owe it to yourself and your business to create a proper SEO plan for your website. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about.
The outreach process for SEO
Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are. You’ve created a website
and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t have the first clue how it works. Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products.
The Truth: SEO and content marketing overlap. A lot.
The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and you get ownership over what you create. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. According to Gaz Hall, a UK SEO Consultant
: "How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys."
Websites are representations of ideas
A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. Everyone is familiar with
the expression “content is king.” Without rich content, you will
find it difficult to achieve good rankings with specific keywords and to direct traffic to your
website. Contextual link building is the quickest way to boost your site’s search performance. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques.