Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page A so-called website blocker is something that prevents search engines from accessing the site Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword.
It’s about relevancy, and relevancy only
The content on your website must be unique and creative. It has to be relevant to your readers, and not published just for SEO purposes. To create relevant content, research the latest trends and write blog posts that are engaging. Teach your audience how to do something, and always update old content. Even just a few
changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! To be successful in SEO, you need to know a site's mission, brand, target audience, and operations--and know those factors intimately. The only way to do that is to have agencies and clients work closely together throughout the process. Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about.
To cut through the noise you need to do something exceptional
A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from the top sites. Long Tail SEO is
a really useful technique to generate organic search traffic for your website. Many marketers are so focused on building out site hierarchy,
wireframing and design of the site that they lose site of content
development. SEO is a huge part of content development, but
when content becomes an afterthought during web redesign,
and the focus is on getting the new site live ASAP, often times
marketers will put the content together without deliberate thought
to keyword inclusion and smart SEO content strategies. Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts.
Boost Site Speed
Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. Review your blog content to make sure articles are more than 300 words and are highly valuable to your visitors The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. Gaz Hall, a Freelance SEO Consultant
, commented: "9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query."
SEO quality best practice
As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. The small businesses with
a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and experimenting with Google AdWords. Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can cost you a lot of traffic.