After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file folders). All of these databases make up what’s called The Index. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. When done well, content marketing can contribute to boosting a site’s position in search rankings.
70% of clicks on search engine results pages are on organic results
Metadata has become less important in SEO but is crucial to video indexing. Like images, Google can’t read media in the same way it can plain text, so your metadata should describe the video so that it can be read by search engine crawlers. The “About Us” section
is often the most overlooked aspect of a company’s website. Often all the focus is put on your services or products, as these are the pages which most often affect your search engine results. However, sometimes in the pursuit of SEO, we overlook the user’s experience. This commonly occurs on the “About Us” page because it is a more content heavy page of a website. The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be separately evaluated. In order to write the best article about a specific subject, do your research and check what articles are already ranking high in Google, for your keywords.
If you lose your site data then you lose your rankings too
Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. Think of SEO as
one small part of a much more cohesive marketing strategy. Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings in the long run. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites).
Come up with more niche or specific headlines
You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one blog post a week will reap you 52 posts over the period of a year. How SEO works for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. You need to understand where you are now in order to accurately assess your future rankings. Gaz Hall, from SEO Hull
, had the following to say: "I am the last one to tell a website owner that his job is to become the local SEO or usability expert. That would be unrealistic. Why should a constructor learn SEO? He should not."
Entirely too genius SEO
Information Architecture allows people and search engines to better understand the content structure on a site. It isn't just about
the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. When you are brought on to handle the SEO for a particular website, one of the first things you need to find out is which SEO activities have previously been attempted It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant or not. So targeting relevant websites would be a great start to future proofing your link building strategy.