is a code protocol developed jointly by the world’s top search engines. It’s created to make it easier for companies to structure the data they present on their websites As brands across industries continue to see the impact that organic search can have on their growth, search engine optimization has come from humble beginnings to become a recognized strategic field of marketing. Take an aspect of your niche that people find difficult and create the most comprehensive tutorial there is on the subject. Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love.

Choose your keywords carefully

When it comes to choosing keywords, it’s important that they are not too specific or too broad. Keep your descriptions under 150 characters to avoid a trail off (…). This shows visitors that you have intentionally put up an informative and helpful description, opposed to the randomly generated one that Google pulls for non-optimised pages. Check to see if the domain is indexed by putting “” in the Google search bar. If it is, that’s a good sign, but if it isn’t, it doesn’t necessarily mean that the domain was de-indexed due to a penalty. It might just have been out of commission for awhile, so Google felt it was not necessary to keep the site in its index. Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy or suspicious activity going on in there. Linking to such websites can negatively affect your rankings.

Ways to Build Backlinks

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages.

Do users like my content?

Did you migrate from HTTP to HTTPS or are planning to do so? If so, it’s best to monitor after so you can gauge the impact on rankings and traffic. Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea. Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. According to SEO Consultant, Gaz Hall: "Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your business listed with such directories makes it easier to get indexed in the major search engines and helps people find you online."

Explain to Your Client What Traffic Is Realistic to Expect

One of the main reasons a business professional might reject investing in SEO is because it seems to be highly dependent on the behavior of a search engine; they have no control over Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase – and that’s why it’s so important to have a well-thought-out strategy in place. Now you know what you need to do to create a content plan that generates results. Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking out information on your topic and people will be more likely to tell others about your great site. As search engine crawlers visit your site, they will keep encountering new material, which will encourage them to visit more frequently. The more frequently the search engine crawlers visit, the better. The overall objective of SEO is to optimise a website for search engines like Google, Bing and Yahoo.