Have An Effective, Personalize Outreach Template Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages using its PageRank formula, which assessed the quantity and power of links to any given webpage. Keyword research can help you discover new content opportunities, while it can also improve your existing content.
You have to start your SEO copywriting process here
On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. Pick a list of
words relevant to your business. Then create separate lists of
these keywords for each country. Focus on “long-tail keywords” -- keywords
that are very specific to your business and the products/services you offer. For
example: marketing is a broad keyword that will be hard to get traffic for, and
inbound marketing software is a long-tail keyword with less competition that
will be easier to get traffic for. Duplicative or unnecessary website content can also hold you back from your true ranking potential. Don’t forget to tell Google your site is mobile-proof. You can add a viewport declaration – if you’re using responsive design – or a Vary header when using dynamic serving.
Develop a comprehensive internal linking structure
There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have an audience. Becoming the authority in your area is quite possibly the No. 1 best avenue towards building that audience. Mobile SEO should always
be a work in progress because there are always new things to improve. Also, technologies arrive or get discarded. SEO isn’t something you learn overnight. If you want to perform your own
SEO, you need to educate yourself. I’ve spent almost fifteen years
learning about SEO and I’m thankful I did because I feel each hour of
learning has paid itself back over and over again. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site.
Blow out LSI keywords to build rich content pages
Google hasn’t spilled all its secrets regarding how it gauges domain authority; but it’s reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag. Gaz Hall, from SEO Hull
, had the following to say: "Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills."
Have a category description paragraph
Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. When a search query
is being typed,
the search engine looks in its index,
even while it is being entered, for the
most relevant information and displays
the results in the SERPs. The results are
then sorted by relevance. The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the abyss won’t do you anything, but profiles, status pages, etc. do carry some weight. And if they come from a popular domain that counts as a link. SEO changes quickly. Information that was true six months ago, may not be true today.