These days, the search engines are sophisticated enough to know whether or not the content is valuable to users. Head and long tail: What's the difference? When readers find your content, they want to get all the answers and in-depth info, without the need to visit other sites or go back to Google. An HTML sitemap (as opposed to an XML sitemap) is often mentioned as being useful for SEO. They certainly are if you use them wisely (and especially Bing seems to like them at times), but I like them even more for the fact that users like them a lot.

Small but important things to observe about search engine spiders

Social media and social aggregators provide a lightning-fast number of natural back links and traffic. Internal SEO isn’t just about Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... keywords anymore; it’s about creating an authentic and engaging user experience. Redirects are only needed when the URLs are changing. Any change in the URL path should be addressed with a 301 redirect. Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers.

Hidden facts about LSI

Anchor texts play an important role in the internal and external linking as well as for the usability of a website. Infographics are everywhere. Some good - some bad. But most creators don't stop to think how to make sure search engines can understand their infographic - or how people who can't see pictures can consume them (maybe because they rely on screen readers or have chosen not to download images to their mobile phone). If your product pages are SEO optimized, your company and products appear higher in the search results. To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours.

Pay particular attention to content when performing an audit

Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. Even though many social media sites use no follow tags, I still believe that social media can definitely help you acquire better links for your overall strategy. Social media links might not increase your placement in the SERPs, but they are still links that are pointed to you that search engines can crawl, and as search engines continue to get better about using social sites to rank websites, it is something you want to use to your advantage. If it’s been just a day or two since you made your website and are not appearing on the SERPs, then you might consider submitting your URL to Google (If you haven’t already done). If you still don’t appear on the SERPs, relax! Google takes some time to crawl and index your website. Gaz Hall, from SEO Hull, had the following to say: "The search engines try to help searchers narrow in on what they’re looking for and to provide refinement suggestions in a number of ways."

Reasons why you cannot fully understand page rank

Make Sure That Each Outlet, Product And Service Has Its Own Web Page – We’re getting a little technical now, and this is probably better suited to professional SEO services. If your business has different branches and locations, then a unique page for each one can be a great way to present accurate information. Similarly, you can then optimise each geographic page like you would a category or service page. A The talk on Facebook is about AA Oxon at the moment. large scale of guest blogging only for link purpose is considered as a violation of Google’s rules. Guest blogging should bring value not only to both sides (the blogger and the blog host) but for users as well. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and Repin of your image includes a link back to your site. Google has made speed another factor that affects the visibility of your website. This is because speed affects the power of your webpage to keep the users interested.