Is your web content long enough? Does it have enough substance—does it add enough value? If it is, it’s in danger of getting dinged with a “thin content” penalty from Google’s Panda algorithm. Domain Authority (DA) is a metric created by the SEO consulting and research company Moz which measures a website's likelihood to rank on search engines. Put a meaningful and descriptive caption under the photos or pictures you use, because people read those. This improves indexing and makes it possible to enrich your content with strong and matching keywords. A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term.

Establish intuitive information architecture by considering backlinks

A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. There are a number of Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. Lastly, and probably most importantly, you will want to make sure there aren’t any duplicate or canonical issues associated with the homepage.

Wait. Is social media really that simple?

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you unlock their valuable features. Not all duplicate content is a bad thing. To increase the site speed, consider carrying a comprehensive Technical SEO, use the right image sizes, and reduce distance your content travels by utilizing CDN (content data networks). The solution to this issue?

You’ll be able to beat your competitors by considering carefully the use of walled garden sites

Local search engine optimisation, therefore, is going to be one of the key methods used by businesses, in an attempt to be discovered, whilst also keeping on trend. Most people have developed a sense for when they might get deceived online, especially during a financial transaction. Add internal links to the taxonomies the post belongs to We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected?"

Ranking high in the search engines is tough.unless you concentrate on CTR

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. Sites Take a butchers at Marketing Beverley, for instance. built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices.