Alt attributes are the text alternatives to your image which will appear if your image fails to load, or if the user is accessing your site with an assistive device such as a screenreader. Because web crawlers don’t have eyes, they’re also what search engines “see” instead of an image, making them important for both accessibility and SEO. Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention.
The issue of full posts on archive pages
By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. If your niche is
very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your way to a well-optimized website, the holistic way! Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines.
How Google's +1 Button Affects SEO
Typically, people visit Google to help them solve a problem or they’re looking for a specific product. Optimizing images to rank
well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering.
Incoming links from other website increase your total ranking potential
The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My target audience is everyone.” Permalinks are the permanent URLs for your web pages, posts, categories and tag archives. It is the web address used to link to your individual blog post and web page. By default, permalinks look something like this: https://yoursite.com/p?=17 This structure makes it difficult for search engine crawlers to read and index your web pages and posts. That means you will need to make it more accessible for both search engines and we visitors. Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "Pick a list of words relevant to your business. Then create separate lists of
these keywords for each country. Focus on “long-tail keywords” -- keywords
that are very specific to your business and the products/services you offer. For
example: marketing is a broad keyword that will be hard to get traffic for, and
inbound marketing software is a long-tail keyword with less competition that
will be easier to get traffic for."
Link building for local businesses on a budget
Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. Understanding which ranking factors
are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. What SEO practitioners are missing is the fact that a highly-ranking search result that does not engage offers no value. SEO doesn’t have to be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly.