Always use no follow if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of getting you deindexed if he feels anything fishy. Google does not wants its search results to suffer and hence takes this kind of steps. As a part of mobile searches, voice searching is also on the rise. It can be much easier to search by speaking into a phone than by typing. But what effect does this have on local SEO? Companies using local SEO will need to think about their keywords for voice search. Google Analytics allows you to specifically analyze the user
behavior on your website. The analysis options range from
very simple to very complex functions. Using tools like Google
Analytics is essential to evaluating the success of your
SEO measures. Google Analytics tracks the users on your
website. In order to activate the tracking, you must add the
respective Google Analytics code snippet on every page. Whenever doing a website redesign, I think it’s so important to
reassess the purpose of each page. If you don’t learn anything
from the page, neither will your viewers!
Building out a navigation map that takes SEO into consideration
will save you a lot of heartache throughout your project!
Feedback driven SEO
While it’s easy to find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. There's a lot of
misinformation online when it comes to SEO. It seems that over the past few years, everyone has become an 'SEO expert'. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line.
Define your goals
SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. It’s not enough to
just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. Remember that it ’s also highly important for the topics of sites linking to you to match the topic of your site. And this way, you are not only posting on a site you chose in your niche, but you’re also filling it with a directly relevant post.
Look for bloggers with no end product
Don't commit the cardinal sin of letting dots ruin your page descriptions By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want to rank, you can pass “authority” to that page. Write locally oriented content: It’s one of the best things you can do to improve local rankings. Gaz Hall, a Freelance SEO Consultant
, commented: "At the heart of your local SEO campaign will be building the number of listings you have. In other words, the amount of places you can add your business, and get a citation. Often it is assumed that only business directories count, but actually there are number of ways to expand your portfolio. "
Find a word on a Web page
Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version. Relevance versus authority: these
two metrics are always at the forefront of a link builder’s mind. Keywords are still a factor in content, but with the Hummingbird update in 2013, the way they are used, viewed, and searched has changed dramatically. SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen.