As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. It’s a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays …

Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. Optimizing images to rank well in search is a must for …

The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. Google, now more than …

To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant’s site may save you time, but it will also lower your site’s page ranking. To assure your page rank remains high, take the time to write your own …

Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to …

During the life of any website pages come and go. It’s perfectly normal to remove a page, but what can frustrate visitors is finding their journey blocked by a dead page. Worse, a page that is removed loses any importance a search engine has given it. Keywords are a …

Get reputable websites to link to you. You can achieve this by gaining a good following and reputation among your customers. The days of buying, selling, and trading links for rankings is long gone…and if you try to bring it back, you will be long gone as well. I …

It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines …

In order to get the authoritative links that Google respects and sustain your search rankings, you need to concentrate on getting contextual links (i.e., links surrounded by relevant content). Most people look at SEO the wrong way. They look at ways to do the least amount of work for …

Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. So most people don’t have the time to get up to speed on all of the shifting trends, the technical aspects, and make sure their website is running …

Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. With a good education, you can learn how to weave SEO best practices into …

Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. Make sure your visitors know where to find what they need …

One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device …

The mechanism of a backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. . Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy …

Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo …

As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. Your website …

A web page can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score While developing your mobile site, you’ll have three options: responsive design, dynamic …

Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to …

Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by …

The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. The images that you upload to a webpage also have an impact on SEO. It’s important that your files have relevant titles, relevant Alternative Text and aren’t so big …

SEO strategies are most effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by instituting SEO. Whether you want to attract more visitors, gain more viewers for your blog, acquire new prospects or increase conversion. Don’t get fooled …

Google will bring people to your website, but engagement can help return visitors and for instance sales promotions. You can stop improving certain pages, but the site as a whole can always be improved. SEO allows you to capture demand when a searcher may not even be familiar with your …

Contextual link building is the quickest way to boost your site’s search performance. Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The …

Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. Like titles, search engines typically give headings a higher …