Don’t hesitate to seek help from SEO agencies or freelancers with expertise in this area

One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a desktop computer, or that the desktop version of the site appears when someone accesses it on a mobile device. Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet their goals. Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. The goal shouldn’t be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other insights that we know our audiences (and prospecive customers) will find valauble.

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Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. The Internet, or World Wide Web as it was once known, really is a kind of web. Websites feature links that lead to other websites, featuring yet more links leading to still more websites, and so on. Becoming a memorable part of that web will take lots of work and involve creating many links to other parts of the web, just like other websites do. In your SEO audit, a quick check for Panda would be to step back from your computer screen and look at your website. Is there a surplus of banners? Is your sale filling up all the space all the time, before any interesting content? Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases.

What is the single best piece of SEO advice?

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries. What used to be a handful of on-page, off-page, and architecture factors has evolved into hundreds of signaling attributes fed through a complex algorithm that is constantly being refined and learning from your behavior. Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. When you’re looking at a competitor’s web page source code, you’ll see the