Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility.
Use your meta-tags
Google is making a real push to get to grips with any tactic they see as manipulating the rankings in a way that’s against their guidelines – from keyword cramming to paying for sponsored posts. If you don’t want
to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your website? SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs). Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users.
Add analytics tracking to your site
Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents. Because Google likes sites
that link out to good quality content, publishing your own curated content can be a very smart move. Besides studying your web analytics data and using
keyword research tools, there is another very simple
research method: Use the search engine itself to do
keyword research. Google’s Keyword Planner is a free tool that can help you
with keyword research. The tool is actually designed for
the Google AdWords advertising program, and aims to help
marketers select suitable keywords for ad placements. But it
can also help you with search engine optimization.
Why are title tags important?
Off-Page SEO is made up of
everything away from your site
that you technically can’t control
(although, you can influence)
and affects how Google sees
your page (particularly how
authoritative and trustworthy it
sees your page). Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Gaz Hall, from SEO Hull
, had the following to say: "Does the content add an enormous amount of value or is it thin and veiled in an attempt to merely rank for a keyword? Is the content unique? You can't skimp on quality. Not today."
Data Mining – Release the Scrapers
Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. The mechanism of a
backlink is essentially a vote from another website to yours - a vote that says that your website is authoritative enough or trusted enough to link to. CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form divided by the total traffic your website received. Another way to find places you can build links is by using a link intersection tool. These find sites that link to “competitor a” and “competitor b” but not to you. Theoretically, if they link to both of your competitors, they should be willing to link to you. Moz, Ahrefs, LunaMetrics and others have link intersection tools that work quite well.