There’s little worse than being notified your website has spam or seeing an alert in search results that your website might have been hacked. Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher. Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. After Google’s Exact Match Domain update, the importance of having the exact keyword in your domain name is far less important. Try to pick the best available domain name first & consider keyword matching/partial inclusion as a bonus but entirely unnecessary aspect of your final choice. Very much a nice to have not a need to have…
On-page SEO principles
Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. Use Google’s Mobile-Friendly and
Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords in. It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content.
Internal linking is a secret weapon for search optimizers
Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. While it’s easy to
find “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. A search page provides you with more than one opportunity to put your name in front of the user. You should take advantage of this if you can. White hat, grey hat, and black hat are terms used to describe the type of SEO tactics used. White hat SEOs follow the guidelines of Google and other search engines. Grey hat SEOs aren’t afraid to bend the rules a bit, while black hat SEOs blatantly break the rules.
Regularly backup your website
Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. A good place to look for keywords is your internal site search. Offering visitors a search box within your site is good for users but also good for you, because it collects search query data. Gaz Hall
, an SEO Expert from the UK, said: "Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site."
Not All Links are Created Equal
SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed. Try and write blog
content for external websites, which will link back to your website and boost your domain authority. Backlinks are the foundation of Google’s algorithm. The key to quality SEO is all about research research research. Don’t stuff content with keywords – it’s just awful to read. Yes, you’ll probably boost rankings for a short time, until Google blacklists you, and in the interim once you do get a potential customer on your site, they’ll click off within seconds. People buy from people – be natural, be engaging, be human.