The more webpages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This in turn means that the page will be ranked better for this and other similar keywords. When you run the same query on different
search engines, you will probably get different
results. This is because every search engine
uses its own algorithm, based on various socalled
“ranking factors.” These factors decide
which results appear in the SERPs. Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. Make it clear on your own Web site that you want links - ask for them directly and make it easy for people to link by writing the linking code for them (using keyword phrases in linking text of course).
Search engine health check
With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others. Google is better at
working out what a page is about, and what it should be about to satisfy the intent of a searcher. The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape.
Too much of content
Content quality, content amount, and website information are all factors in your Page Quality Rating. Gut, brain, intuition, emotional
intelligence, whatever you want to call it, humans can’t be beat for determining relevance. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way. Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great springboard to base new ideas off and don’t be afraid of using the same long tail keywords either.
Getting your content out there and shared generously
A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome! Gaz Hall, a Freelance SEO Consultant
, commented: "Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria."
Make that list bigger!
An SEO specialist should know how long content needs to be and to avoid keyword stuffing. SEO will never die!
As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. People buy from businesses they trust, not businesses that publish low quality, untrustworthy content.