Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs. You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. As other search engines become the default Web browsers instead of Google, it makes sense to optimize for those search engines as well. Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses.
Know the description tag can be as long as you want it to
You’ve seen what links you and your competitors have. Now it is time to start building up your profile. As with any strategy, you need to set goals, and make sure it aligns with your overall marketing focus. The newest result isn’t
always Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is still important.
Entries with rich snippets have higher click-through rates
Build links as if Google didn’t even exist – links that will bring you customers in addition to rankings. When creating a plan
for technical implementation, involve the organic search expert at every stage of the process and ensure you are accounting for all likely queries, including company name, product name, tagline, and website address. More importantly, an SEO campaign must be a means to an end,
not an end in itself. It is vital to see it in its broader business context:
What sort of visitors will convert well for this business online? Is the
ideal visitor budget conscious or seeking luxury items? So you want to add value for your visitors? At it’s core, that’s what SEO is all about. Sure, there are some technical rules that Google will reward us for, but at the end of the day, search engines are more successful when they provide people with a gratifying experience. If you can manage to do the same thing, search engines will reward you for it.
It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction to this everywhere, that doesn’t always work. Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. t will take anywhere from 1 month to 3 months to start seeing some shift, and likely 6-8 months to start seeing significant ROI from Search Engine Optimization work. That being said, if you don’t start seeing some shift in traffic (either month over month or year over year for seasonal businesses) then in most cases you should be very forward with your SEO provider and seek a clear explanation. According to Gaz Hall, a UK SEO Consultant
: "Remember, Google doesn’t like content written for SEO purposes."
If you don’t have backlinks, you’re not going to rank
Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target. If Google and
the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have to earn their trust – and it’s a slow process. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into account the context in which a link appears. It appears that when attempting to improve search engine ranking for a web-site, a position in the top six of the search engine results page has never been more important. Even web pages that currently have a top search engine ranking cannot afford to be complacent.