Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it’s the application of using each search engine’s best practices to optimize a site and in doing so, keeping user experience first. Linking to authority sites helps send trust signals to Google. The link relevancy is important and should be done in a proper manner. It’s not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO specialist’s job is to give the search engine as many reasons to crawl a page as possible. In other words, search engine optimization works by managing and improving crawl. The page title is one of the most important things that Google and other
search engines evaluate to determine what is on a web page. Put your keyword
or phrase in the title, and keep it short.
Create Expert Content
While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. Using keywords in your
content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. “SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011
You’re not a content marketer, unless you’re also an SEO
Add structured data markup in your website's code to include vital business information for Google to find and showcase. Contrary to popular belief,
social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. Simply put, engagement is the ability to hold a user’s attention. In SEO terms, it is a measure of the amount of time spent on a page. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics.
Provide explosive growth for your clients and you
SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. Where are you seeing the fastest movement in the SERP’s? Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Gaz Hall, from SEO Hull
, had the following to say: "If you’re struggling to rank #1 for your brand name among other websites with a similar or the same name, a rebrand to a more unique name or URL might give you a better chance of getting to the top."
Influencer marketing and publishing opportunities.
The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with this phrase or word in mind. When you are creating
text, keep in mind that web
users want to get information quickly. So, express
yourself in as much detail as necessary, but as
succinctly as possible. For example, avoid long,
nested phrases and break up your texts with short
paragraphs, bullet points, headings, and images. A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few weeks or turns into a more significant drop, you’ll need to troubleshoot the problem to see what’s going on. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way.