Develop SEO-enabled content from creation that is ready to deliver across all devices. Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. It can take months to see a real impact from SEO,
and if your site is fairly new (ie. you just launched
and have little to no content), it will take even longer
to see noticeable results.
Backlinks, backlinks, backlinks!
The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm. Customers today are
on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web design, fast mobile load times, page navigation and layouts that reflect the needs of mobile users. Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web.
Optimise your website navigation
You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. Wouldn’t it be
cool if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in? People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker. Take a look at your top ranking and
most shared content. Is there overlap? If you’ve found a type of
content that is simultaneously strong in search and frequently shared,
it’s worth optimizing that content even further.
Use Organic Outreach to Build Links
What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? One of the most time-consuming parts about link-building is actually finding places that will give you links. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into. We asked an
SEO Specialist, Gaz Hall, for his thoughts on the matter: "I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that website, but they need not be identical. "
Headings and SEO
So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for the tire company and the beer company respectively. You don't necessarily
need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you’ll notice that your website rankings will start to drop. Algorithm updates, competitor improvements and loss of links will all negatively impact on your rankings and put you back to square one. Search engines simply want to deliver the most relevant results to their users based on search queries.