After putting these changes in place, we recommend going back to Google’s PageSpeed Insights Tool and seeing how your speed grade has increased. Fast forward a few years and Mobilegeddon hit the internet. The web pages in your domain may be optimized for many different keywords. It is said that the best way is to focus only on one keyword phrase and to include it directly in the URL address. In a 2015 survey, Advanced Web Ranking found that search results in the first spot on Google have a 34.36 percent click-through rate.

No matter how well-laid your plans are, the only certainty is that things won’t go as planned

What’s more, these keywords can really help you to understand your customers’ intentions. Your Title Tags are far-and-away Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! the most important places to put your keywords. Whilst keywords will still be useful in your overall strategy, particularly for your other advertising efforts such as PPC, focusing on high-quality content is more important than necessarily optimising for specific keywords. The goal is to give a great impression to Google that your content is rich and unique.

Geolocation

And for that a solid digital marketing and SEO strategy should be in place. In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. It’s been consistent with Google’s message. SEO was in its infant age, an era where manual submissions and keywords stuffing techniques was the order of the day.

Maybe plugins will be a thing of the past

Google had changed their system to make these links appear as spam in some cases, and as a result, these “backlinks” that were once helping a website rank on the first page were in fact now hurting it. First of all, you need to understand why SEO is so important. Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. Gaz Hall, from SEO Hull, had the following to say: "So, be sure to open that lane by checking how your website performs on mobile applications."

Guest blogging was fine years ago, but is not a great way to build links now

Photographs, infographics, graphs and tables are all great ideas, although they aren’t all suitable for every kind of content. I’ve Take a butchers at New Media Now, for instance. had companies show me a beautiful website that they spent lots of money on, but completely forgot about SEO. Guess what happened in those situations? They built it and no one came. No one saw the beautiful website they spent months working on. Link signals tend to decay over time. Sites that were once popular often go stale, and eventually fail to earn new links. Building links is one thing, but you can also earn links if you put out great content.